Tamedia: Sales Dashboard

Tamedia Dashboard
Client
Leading media corporation, Switzerland
Challenge

Multiple data sources and a tedious manual process to collect data and generate reports made it difficult for Tamedia's digital advertising & services department to keep track of its revenue streams and proactively adapt sales activities.

Strategy

Develop an internal, user-friendly dashboard to consolidate and automate data from different sources, keep track of key metrics and easily display current sales information.

Strategy
Design

A clean and intuitive design system: focus on simplifying navigation, create an intuitive report form, implement interactive graphics for easy data visualisation with a large palette of colours and customized icons. A scalable design system that can evolve and grow with the project.

Tamedia Dashboard design detail
Tamedia Dashboard design detail
Development

Using Drupal as frontend user interface, the dashboard fetches data from several sources, merges and normalizes the collected data (around 500.000 rows/day) to create custom reports.

Outcome

An intuitive internal sales dashboard where stakeholders can easily access KPIs and make decisions. By automating the manual process for data and reports, the department has access to insights that provide for actionable knowledge and increase revenues.

Tamedia Dashboard